Background

Starbucks is world’s number one coffee and coffeehouse company. It is situated in 55 countries. The first branch was opened by Jerry Baldwin, Zev Siegl, and Gordon Bowker on March 30, 1971 (Starbucks Corporate website, 2010). This paper takes a looks at Starbucks in Europe.

How many store?

Starbucks Company has over 666 stores distributed across Europe. The branches have been developed through buyouts and franchising. Though the branches are operated and managed differently they have a similar code of conduct that they must uphold always (Starbucks Corporate website, 2010).

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Which countries?

In Europe, the company is not concentrated in one nation but has diversified its business to a number of nations; it ventured in individual countries at different times. It is operational in 25 countries and a pilot survey is ongoing to analyse the chances of expanding to Ukraine and Italy. It is available in the following nations; Portugal, Austria, Belgium, Germany Portugal, Russia, Sweden, Czech Republic, Hungary Ireland, United Kingdom Denmark, Netherlands, Poland, Bulgaria, Greece, Turkey, Cyprus Hungary Ireland France , Jersey, Romania, Switzerland and Spain (Starbucks Corporate website, 2010).

Profits in Europe

After some takeovers of businesses making losses, the company has reversed the trend in Europe and make profits. In 2007, the company made 1,986.9 millions, in 2008 2, 1856.0 millions and in 2009, 1732.6 million. This is a portion of approximately 6% of the company’s total profit; majority of the company’s profit come from United State. The drop in profits in 2009 is attributed to global financial crisis which started in 2007. The company external auditors are Deloitte and Touche; it is responsible for both local branches (United States Branches) and international branches (Starbucks Corporation Fiscal year 2009 Annual report, 2010). Profits for the past years have been attributed to sales of products in the following proportions;

ProductPercentage
Beverages76
Food stuffs18
Coffee making equipments3
Whole bean coffee3