Social Networks

Information age has given birth to new and modernized styles as well as novel structures of interacting and passing information/knowledge. Currently, social networks are useful tools for managing personal and organization activities.

The rationale behind creation of social networks was formation of interdependencies among individuals, groups or systems with the aim of sharing data or information such as ideas, trading strategies, social contacts and enhancing participation. The era of high bureaucratic controls and commands are now replaced by social systems, which are able to influence various human, physical, social, natural and financial capitals.

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Through alteration of social-information content, the social networks are able to cause an impact on strategies set for projects as well as policies or procedures of undertaking a project to deliver some results. This paper addresses two major groupings of social networks namely, senior group; made of those above 40 years and junior group made of those below 40 years.

Structure of a Social Network

According to Brennan and Schafer (21), the structure of a social network depends on the bonds formed by relationships. The unique aspect of social networks falls upon the formal and informal styles of interacting and sharing information. However, various boundaries are formed to determine who ought to get specific information and the form of information media to be used for instance audio, visual or text. The networks enhancement catalyzes various social groupings to facilitate sustainable relationships within organizations and the related systems.

Benefits of Social Network Groupings

Understanding people social classes assist in measuring, monitoring, evaluating and dissemination information to enhance growth as well as social performance. Various groups are formed based on how people know one another (Brennan and Schafer, 21).

In line with Brennan and Schafer (21), ability to identify with a certain group depends on aspiration of team members, especially those with key roles such as distinguishing important information. The groups help in creating awareness and opportunities to accelerate information exchange across formal and informal communication channels. People are also able to enhance their performances through peer supports, innovative learning and refined strategies.

Social Network Groupings

The groups often occur along the age differences, generation gaps and networking growth rates. Initially those in business were reluctant to join the internet-based social sites as indicated by the table and graph below. Today’s sign-ups and social sites usage indicate that those above 50 years are having a doubled growth rate, owing to the fact that businesses are able to advertise and gather more information or feedbacks from clients through these sites. High responses by these senior groups are recorded by LinkedIn and Facebook since they use the sites for both social and work-related functions (Bradburne, 21).

Table and Graph showing the Sign up rates in various years

Late 2005Early 2008Late 2008Early 2009Late 2009Early 2010
Senior Groups (Above 40 Yrs)5%7%4%13%22%26%
Junior Groups (Below 40 Yrs)5%67%73%76%80%83%